Frock is a clothes shop in Co. Wexford specialising in designer womenswear. The identity was designed to be simple yet playful and was applied to signage, stationary and gift vouchers.
The business card and gift vouchers employed a perforated tear-off mechanism which ensured each detached card was unique.
This project was commended in 2008 by ICAD, the Institute of Creative Advertising and Design.